Public Relations and Social Media – Not mutually exclusive!
Lately, in the B2B world, I’ve run across folks who think that PR and social media are two distinctly different activities. While metrics and particular mechanics can be different i.e., posting a...
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Why Social Media is Important to Businesses Today
Social media has caused a monumental paradigm shift in the way businesses communicate with customers, employees, partners, vendors and other stakeholders. The communications infrastructure of Social...
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Social Media and the Leaders of Government and Industry
Wow! Who would have envisioned that social media would have evolved from kids chatting with each other to the titans of government and industry actively using social media to broadcast their messages?...
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Getting Organized in Marketing
Getting Organized in Marketing With the new year upon us, it’s the perfect time to get organized in marketing. Dealing with the pressures and deadlines of creating and managing marketing campaigns,...
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